Work starts on boutique hotel The Bobby

Castlerock eyes early 2018 completion for downtown adaptive reuse project.

Nashville-based property development and investment company Castlerock Asset Management will begin today the adaptive reuse work on downtown’s Wells Fargo Plaza building that will yield boutique hotel The Bobby.

The project is estimated to be completed in early 2018, according to a release.

Located at 230 Fourth Ave. N. (see here courtesy of Google Maps), the building’s back fronts historic Printer’s Alley.

The start comes as Castlerock nears the completion of the SoBro building to house the Westin Nashville hotel.

“We’ve had much success surrounding the upcoming opening of the Westin Nashville in September, and we’re delighted to embark on our second project in Nashville,” Seamus Ross, managing director of Castlerock Asset Management, said in the release. “Nashville has a singular identity and creative appeal, and we aspire to introduce a boutique hotel that emulates this energy for the enjoyment of visitors and locals alike. We look forward to unveiling complete plans for the Bobby in the coming months.”

The hotel’s nine floors will offer 144 rooms and multiple food and beverage outlets including a café and restaurant and bar accessed via Fourth, a roof-top venue and bar, meeting spaces and street-level retail.

DF Chase will serve as general contractor, with David Mexico Design Group the architect. Other companies involved include Bullock Smith and Partners, Structural Design Group, I.C. Thomasson Associates and Civil Site Design Group.

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