How Hotels Use Smart Design to Draw Guests Off-Season

BY Briley Morris

Since the Bobby in Nashville announced its own rooftop igloos and cedar cabins with this Instagram post a year ago, the hotel has received an average of 300 phone calls and 150 emails a day, according to Maya Stanic, senior director of branding and marketing. “Messages from guests and locals started coming in August asking if the igloos will be coming back this year and when,” she says. The hotel saw a 57% revenue lift in November and December compared to the year before.

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