Castlerock Asset Management Appoints Avi Niego as General Manager for Nashville’s Bobby Hotel

Nashville, TN – Castlerock Asset Management, who will open Bobby Hotel in Nashville in Spring 2018, has appointed Avi Niego as hotel’s General Manager.

A hospitality veteran with over 15 years in the industry, Avi Niego brings with him substantial pre-opening luxury and lifestyle leadership experience to Bobby Hotel ( ). As a General Manager, he is tasked with overseeing the launch of the multifaceted hotel with 144 guest rooms and suites, and multiple food and beverage outlets including the rooftop bar and pool. His leadership, creativity, and strategic oversight will establish Castlerock’s Bobby Hotel as a best-in-class hospitality destination, as well as the definitive hub for the fast-growing community of creative visionaries who come to Nashville.

“We are excited to welcome Avi to our team”, says Ray Waters, Vice President of Castlerock Asset Management. “His experience in hotel management, team leadership, and passion for delivering extraordinary guest experience will set Bobby Hotel as a destination on its own in Nashville.

Avi Niego most recently served as Area General Manager at NYLO hotels where he oversaw the 173-room NYLO Plano and the 76-room Dallas South Side. Here, he was also involved in the rebranding of NYLO company including systems and POS transition, process adjustments, complete F&B brand program change with named F&B consultant, new website with Chat feature, and complete renovations of public areas and rooms. Prior to this, Avi served as a General Manager for Dallas’ Hotel Zaza, where he was instrumental in transforming this hotel into a luxury business destination.

Native of Tel Aviv, Israel, Avi holds a 4-year college degree and a Masters degree in Hospitality and Global Business Leadership from Johnson & Wales University in Rhode Island. He is excited to call Nashville home with his wife and children.


About Castlerock Asset Management, Inc.
Castlerock Asset Management, a Nashville-based property development and investment company, was established in 2013 by founders Kevin Fee and Seamus Ross. Natives of New York City and Ireland respectively. The Westin Nashville in the SoBro neighborhood, The Bobby boutique hotel in Printer’s Alley and the Oak Steakhouse across from Music City Center will be their first of many hospitality and residential projects to come in the Middle Tennessee area.

About Bobby Hotel
When it opens in Spring of 2018 Bobby, a lifestyle boutique hotel backed by historic Printer’s Alley, will include 144 guest rooms, a music room, and four food and beverage outlets including a café, restaurant, a bar facing 4th Avenue North, and a rooftop lounge and bar. Developed and managed by Castlerock Asset Management and designed by David Mexico Design Group, Bobby hotel will give the city’s legendary grit a good polish and extend warm Southern hospitality.

Press Contact:
Maya Stanic
Castlerock Asset Management